A sweepstakes is a promotional contest where participants enter for a chance to win prizes, typically without needing to make a purchase. What is a sweepstakes often involves submitting an entry form, either online or through physical means, and winners are usually selected at random. This marketing strategy is popular among businesses to engage customers and increase brand awareness. What is a sweepstakes can vary in terms of rules, eligibility, and prize offerings, but the core concept remains the same: providing an opportunity for individuals to win exciting rewards.