Many banks offer enticing bonuses for new customers who set up direct deposit, making it an attractive option for those looking to maximize their banking benefits. These promotions typically require a minimum deposit amount and a specified number of direct deposits within a certain timeframe. Institutions like Chase, Wells Fargo, and Discover often provide cash bonuses ranging from $100 to $300, incentivizing customers to switch their payroll or government benefits. This not only rewards account holders but also encourages them to maintain a steady banking relationship. Always check the terms and conditions to ensure eligibility.