Many banks are enticing new customers with direct deposit bonuses, offering cash rewards for setting up automatic deposits into a new account. These bonuses can range from $100 to several hundred dollars, depending on the bank and the account type. To qualify, customers typically need to meet specific criteria, such as maintaining a minimum balance or completing a certain number of direct deposits within a designated timeframe. This promotion not only provides an immediate financial incentive but also encourages customers to establish a long-term banking relationship.