Sweepstakes games are promotional contests that offer participants the chance to win prizes, often through a random drawing. Typically, these games require minimal or no purchase to enter, making them accessible to a wide audience. Companies use sweepstakes to engage customers, boost brand awareness, and gather valuable consumer data. Participants usually submit entries online or via mail, and winners are selected at predetermined intervals. While exciting and potentially lucrative, it's essential for players to understand the rules and regulations governing each sweepstakes to ensure a fair and enjoyable experience.