Bookmakers are individuals or organizations that accept bets on various events, primarily in sports, and set odds to manage their risk. They play a crucial role in the gambling industry, providing a platform for bettors to wager on outcomes ranging from horse racing to football matches. By calculating probabilities and adjusting odds based on public betting patterns, bookmakers aim to ensure profitability while offering enticing opportunities for punters. With the rise of online betting, many bookmakers have expanded their services, making it easier for users to place bets and access a wider range of events.