Banks offering direct deposit bonuses attract new customers with enticing incentives. These bonuses typically reward individuals for setting up direct deposit of their paycheck or government benefits into a new account. By doing so, customers can earn cash bonuses, often ranging from $100 to $300, simply for switching their banking method. This strategy not only helps banks grow their customer base but also encourages individuals to manage their finances more efficiently. With various banks competing for attention, it's essential to compare offers to find the best direct deposit bonus available.