Banks offering direct deposit bonuses attract new customers with enticing financial incentives. These bonuses typically reward individuals for setting up direct deposit of their paycheck or government benefits into a new account. By providing a cash bonus, banks encourage users to switch their banking habits, often requiring a minimum deposit or a specific number of transactions. This strategy not only benefits customers with extra cash but also helps banks grow their customer base and increase account activity. Always read the terms and conditions to maximize your benefits and ensure eligibility.