Bank account direct deposit bonus offers are incentives provided by financial institutions to attract new customers. These bonuses typically require account holders to set up direct deposit of their paycheck or government benefits, often within a specified timeframe. Once the conditions are met, customers can receive a cash bonus, which can vary in amount. It's essential to read the terms and conditions carefully, as some banks may have minimum deposit requirements or fees that could affect the overall benefit. Overall, these offers can be a great way to boost your savings when opening a new account.